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The Ruby Group
Training & Event Calendar

Be the Best You Can Be ...

Discover our sales and training development calendar, your gateway to professional growth. Access the schedule with our online search tool or grab a copy of our 2024 2nd Quarter Training Catalog. Explore a diverse range of sales courses and workshops designed for emerging or veteran sales professionals and sales leaders.

For more info: 330-929-9449 • therubygroup@sandler.com

May 2016

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Event Listings for May 2016


Closing the Sale & Improving Your BAT-ting Average - Foundations
Add to Calendar 05/02/2016 8:00 am 05/02/2016 10:00 am Closing the Sale & Improving Your BAT-ting Average - Foundations Learn to consistently close, seal and reinforce sales by focusing on the prospect’s pain, budget and decision-making process. Then, take a hard look at your reflection in a behavioral mirror and adjust your attitudes, techniques and beliefs for heightened success. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 2nd, 2016
8:00 am - 10:00 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Learn to consistently close, seal and reinforce sales by focusing on the prospect’s pain, budget and decision-making process. Then, take a hard look at your reflection in a behavioral mirror and adjust your attitudes, techniques and beliefs for heightened success.


Questioning Strategies, Session A (continued) & B - Intermediate President's Club
Add to Calendar 05/02/2016 11:00 am 05/02/2016 12:00 pm Questioning Strategies, Session A (continued) & B - Intermediate President's Club Grab your President's Club binder and join us for this workshop where you will gain an understanding of the basic concepts of Sandler questioning strategies, and how to use them to get prospects to open up and discuss their real concerns and needs. You will learn to apply these strategies to overcome stalls, objections, or problems that you encounter with prospects. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 2nd, 2016
11:00 am - 12:00 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Grab your President's Club binder and join us for this workshop where you will gain an understanding of the basic concepts of Sandler questioning strategies, and how to use them to get prospects to open up and discuss their real concerns and needs. You will learn to apply these strategies to overcome stalls, objections, or problems that you encounter with prospects.


Territory and Account Planning - President's Club
Add to Calendar 05/03/2016 8:00 am 05/03/2016 9:30 am Territory and Account Planning - President's Club Join us as we debut a training module in Sandler's new Enterprise Selling program. We will be discussing the process for developing business planning strategies to meet sales objectives in two key areas: territory planning and account planning. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 3rd, 2016
8:00 am - 9:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Join us as we debut a training module in Sandler's new Enterprise Selling program. We will be discussing the process for developing business planning strategies to meet sales objectives in two key areas: territory planning and account planning.


Client Development through Sales - Strategic Customer Care
Add to Calendar 05/03/2016 10:00 am 05/03/2016 12:00 pm Client Development through Sales - Strategic Customer Care More often, customer service providers are asked to proactively search out new business. The challenges customer service providers face is not unusual. They may be reluctant, unconfident, or may resist engaging prospects because they lack confidence, or the know-how. In this session we’ll look at attitudes around sales and the selling process. We’ll also examine some ways to develop a ‘sales antennae’ that will help us recognize business opportunities. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 3rd, 2016
10:00 am - 12:00 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


More often, customer service providers are asked to proactively search out new business. The challenges customer service providers face is not unusual. They may be reluctant, unconfident, or may resist engaging prospects because they lack confidence, or the know-how. In this session we’ll look at attitudes around sales and the selling process. We’ll also examine some ways to develop a ‘sales antennae’ that will help us recognize business opportunities.


Questioning Strategies, Session A (continued) & B - Intermediate President's Club
Add to Calendar 05/03/2016 1:00 pm 05/03/2016 2:00 pm Questioning Strategies, Session A (continued) & B - Intermediate President's Club Grab your President's Club binder and join us for this workshop where you will gain an understanding of the basic concepts of Sandler questioning strategies, and how to use them to get prospects to open up and discuss their real concerns and needs. You will learn to apply these strategies to overcome stalls, objections, or problems that you encounter with prospects. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 3rd, 2016
1:00 pm - 2:00 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Grab your President's Club binder and join us for this workshop where you will gain an understanding of the basic concepts of Sandler questioning strategies, and how to use them to get prospects to open up and discuss their real concerns and needs. You will learn to apply these strategies to overcome stalls, objections, or problems that you encounter with prospects.


Shortening the Sales Cycle - President's Club
Add to Calendar 05/06/2016 8:00 am 05/06/2016 9:30 am Shortening the Sales Cycle - President's Club Whether it's a week, month, or year good organizations and individual’s a like look to achieve sales nirvana by shortening this cycle and make it as efficient as possible. Join us for this workshop where we'll use our Sandler Rules to find areas that you can improve your cycle length. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
May 6th, 2016
8:00 am - 9:30 am

Where:
6660 Doubletree Ave.
Columbus, OH 43229


Whether it's a week, month, or year good organizations and individual’s a like look to achieve sales nirvana by shortening this cycle and make it as efficient as possible. Join us for this workshop where we'll use our Sandler Rules to find areas that you can improve your cycle length.


Prospecting Behavior - Foundations
Add to Calendar 05/06/2016 10:00 am 05/06/2016 12:00 pm Prospecting Behavior - Foundations Identify the right mix of prospecting activities and an action plan to ensure a predictable and sustainable sales effort. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
May 6th, 2016
10:00 am - 12:00 pm

Where:
6660 Doubletree Ave.
Columbus, OH 43229


Identify the right mix of prospecting activities and an action plan to ensure a predictable and sustainable sales effort.


Prospecting Behavior - Foundations
Add to Calendar 05/09/2016 8:00 am 05/09/2016 10:00 am Prospecting Behavior - Foundations Identify the right mix of prospecting activities and an action plan to ensure a predictable and sustainable sales effort. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 9th, 2016
8:00 am - 10:00 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Identify the right mix of prospecting activities and an action plan to ensure a predictable and sustainable sales effort.


Improving Your BAT-ting Average (Attitude) - Intermediate President's Club
Add to Calendar 05/09/2016 11:00 am 05/09/2016 12:00 pm Improving Your BAT-ting Average (Attitude) - Intermediate President's Club Is it as easy as 1, 2, 3? If so, why isn’t everyone reaching their level of success? During this workshop we will look at the steps we need to take to get us to the freedom of our goals. We will focus on how strengthening our behaviors can take us to the next level. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 9th, 2016
11:00 am - 12:00 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Is it as easy as 1, 2, 3? If so, why isn’t everyone reaching their level of success? During this workshop we will look at the steps we need to take to get us to the freedom of our goals. We will focus on how strengthening our behaviors can take us to the next level.


Time Vs. Return - President's Club
Add to Calendar 05/10/2016 8:00 am 05/10/2016 9:30 am Time Vs. Return - President's Club Have you ever seen the cartoon of the tightrope walker carrying the long balance bar, he’s part way in to his journey to get to the other side and a bird comes to rest on one side, he begins to sweat as his life is now out of balance, but then another bird comes to rest on the opposite side, bringing things back into balance, but then another bird comes along and the story repeats and the poor tightrope walker is frozen while this flock comes to roost on the pole? Doesn’t advice about marketing vs. prospecting seem to behave like the birds while you worry about getting to the other side without falling? So let’s tackle the very basics of this subject so that you can walk away with some better informed choices and an understanding of some resources available to help you create a “balanced” plan for where you are today in your business. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 10th, 2016
8:00 am - 9:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Have you ever seen the cartoon of the tightrope walker carrying the long balance bar, he’s part way in to his journey to get to the other side and a bird comes to rest on one side, he begins to sweat as his life is now out of balance, but then another bird comes to rest on the opposite side, bringing things back into balance, but then another bird comes along and the story repeats and the poor tightrope walker is frozen while this flock comes to roost on the pole? Doesn’t advice about marketing vs. prospecting seem to behave like the birds while you worry about getting to the other side without falling? So let’s tackle the very basics of this subject so that you can walk away with some better informed choices and an understanding of some resources available to help you create a “balanced” plan for where you are today in your business.


Improving Your BAT-ting Average (Attitude) - Intermediate President's Club
Add to Calendar 05/10/2016 1:00 pm 05/10/2016 2:00 pm Improving Your BAT-ting Average (Attitude) - Intermediate President's Club Is it as easy as 1, 2, 3? If so, why isn’t everyone reaching their level of success? During this workshop we will look at the steps we need to take to get us to the freedom of our goals. We will focus on how strengthening our behaviors can take us to the next level. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 10th, 2016
1:00 pm - 2:00 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Is it as easy as 1, 2, 3? If so, why isn’t everyone reaching their level of success? During this workshop we will look at the steps we need to take to get us to the freedom of our goals. We will focus on how strengthening our behaviors can take us to the next level.


Questioning Strategies, Session B - President's Club
Add to Calendar 05/13/2016 8:00 am 05/13/2016 9:30 am Questioning Strategies, Session B - President's Club You will understand the basic concepts of Sandler questioning strategies, and how to use them to get prospects to open up and discuss their real concerns and needs. You will learn to apply these strategies to overcome stalls, objections or problems that you encounter with prospects 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
May 13th, 2016
8:00 am - 9:30 am

Where:
6660 Doubletree Ave.
Columbus, OH 43229


You will understand the basic concepts of Sandler questioning strategies, and how to use them to get prospects to open up and discuss their real concerns and needs. You will learn to apply these strategies to overcome stalls, objections or problems that you encounter with prospects


Improving Your BAT-ting Average (Behavior & Technique) - Intermediate President's Club
Add to Calendar 05/16/2016 11:00 am 05/16/2016 12:00 pm Improving Your BAT-ting Average (Behavior & Technique) - Intermediate President's Club Is it as easy as 1, 2, 3? If so, why isn’t everyone reaching their level of success? During this workshop we will look at the steps we need to take to get us to the freedom of our goals. We will focus on how strengthening our behaviors can take us to the next level. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 16th, 2016
11:00 am - 12:00 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Is it as easy as 1, 2, 3? If so, why isn’t everyone reaching their level of success? During this workshop we will look at the steps we need to take to get us to the freedom of our goals. We will focus on how strengthening our behaviors can take us to the next level.


Avoiding Cancellations and Buyer’s Remorse - President's Club
Add to Calendar 05/17/2016 8:00 am 05/17/2016 9:30 am Avoiding Cancellations and Buyer’s Remorse - President's Club The entire success of a Sandler presentation relies on establishing a clear, binding and mutually acceptable up-front contract. That contact must be built on pain, a specific budget and a mutually understood decision step. There's no room in the pre-fulfillment contract for any type of mystification. To ensure that buyer's remorse will not destroy the sale, the post-sell must reduce the opportunity for the buyer to back out later. In addition, the post-sell sets the rules for future business and initiates the referral process. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 17th, 2016
8:00 am - 9:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


The entire success of a Sandler presentation relies on establishing a clear, binding and mutually acceptable up-front contract. That contact must be built on pain, a specific budget and a mutually understood decision step. There's no room in the pre-fulfillment contract for any type of mystification. To ensure that buyer's remorse will not destroy the sale, the post-sell must reduce the opportunity for the buyer to back out later. In addition, the post-sell sets the rules for future business and initiates the referral process.


Improving Your BAT-ting Average (Behavior & Technique) - Intermediate President's Club
Add to Calendar 05/17/2016 1:00 pm 05/17/2016 2:00 pm Improving Your BAT-ting Average (Behavior & Technique) - Intermediate President's Club Is it as easy as 1, 2, 3? If so, why isn’t everyone reaching their level of success? During this workshop we will look at the steps we need to take to get us to the freedom of our goals. We will focus on how strengthening our behaviors can take us to the next level. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 17th, 2016
1:00 pm - 2:00 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Is it as easy as 1, 2, 3? If so, why isn’t everyone reaching their level of success? During this workshop we will look at the steps we need to take to get us to the freedom of our goals. We will focus on how strengthening our behaviors can take us to the next level.


Leadership Roles: Coaching - Sandler Management Solutions
Add to Calendar 05/17/2016 2:30 pm 05/17/2016 4:30 pm Leadership Roles: Coaching - Sandler Management Solutions Strategic coaching is the process of encouraging skillful planning and management of selling activities to accomplish goals. Tactical coaching works specifically to develop the salesperson's application of competencies to the selling situation. With the coach's guidance, the salesperson develops strategies and action plans for improved performance in specific areas. Executed properly, coaching is a collaborative effort conducted in a positive atmosphere that facilitates incremental and continuous growth. Join us for this workshop where you will gather the knowledge necessary to demonstrate the application of specific coaching skills. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 17th, 2016
2:30 pm - 4:30 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Strategic coaching is the process of encouraging skillful planning and management of selling activities to accomplish goals. Tactical coaching works specifically to develop the salesperson's application of competencies to the selling situation. With the coach's guidance, the salesperson develops strategies and action plans for improved performance in specific areas. Executed properly, coaching is a collaborative effort conducted in a positive atmosphere that facilitates incremental and continuous growth. Join us for this workshop where you will gather the knowledge necessary to demonstrate the application of specific coaching skills.


Training Center Closed
Add to Calendar 05/20/2016 8:00 am 05/20/2016 5:00 pm Training Center Closed Training Center Closed 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
May 20th, 2016
8:00 am - 5:00 pm

Where:
6660 Doubletree Ave. Columbus, OH 43229


Training Center Closed


Identifying Reasons for Doing Business (PAIN), Session A - Intermediate President's Club
Add to Calendar 05/23/2016 11:00 am 05/23/2016 12:00 pm Identifying Reasons for Doing Business (PAIN), Session A - Intermediate President's Club Grab your President's Club binder and join us for our pain workshop where we will discuss how to use advanced questioning and listening skills to gain information about the prospect's reasons for doing business. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 23rd, 2016
11:00 am - 12:00 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Grab your President's Club binder and join us for our pain workshop where we will discuss how to use advanced questioning and listening skills to gain information about the prospect's reasons for doing business.


I Just Want to Present - President's Club
Add to Calendar 05/24/2016 8:00 am 05/24/2016 9:30 am I Just Want to Present - President's Club When we’re following the process of the Sandler system, we know that good pain, money and decision steps are vital so we can fulfill. So the best presentation step is a good ______,_______,&_______steps. You fill in the blanks. So when do we really get to close the deal? Join us for this President's Club workshop to explore the topic further. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 24th, 2016
8:00 am - 9:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


When we’re following the process of the Sandler system, we know that good pain, money and decision steps are vital so we can fulfill. So the best presentation step is a good ______,_______,&_______steps. You fill in the blanks. So when do we really get to close the deal? Join us for this President's Club workshop to explore the topic further.


Identifying Reasons for Doing Business (PAIN), Session A - Intermediate President's Club
Add to Calendar 05/24/2016 1:00 pm 05/24/2016 2:00 pm Identifying Reasons for Doing Business (PAIN), Session A - Intermediate President's Club Grab your President's Club binder and join us for our pain workshop where we will discuss how to use advanced questioning and listening skills to gain information about the prospect's reasons for doing business. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 24th, 2016
1:00 pm - 2:00 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Grab your President's Club binder and join us for our pain workshop where we will discuss how to use advanced questioning and listening skills to gain information about the prospect's reasons for doing business.


Improving Your BAT-ting Average - President's Club
Add to Calendar 05/27/2016 8:00 am 05/27/2016 9:30 am Improving Your BAT-ting Average - President's Club You will be aware of the importance of behavior, attitude, and technique in developing a successful performance as a professional sales person and will understand the relationship between attitude and behavior in that performance. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
May 27th, 2016
8:00 am - 9:30 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


You will be aware of the importance of behavior, attitude, and technique in developing a successful performance as a professional sales person and will understand the relationship between attitude and behavior in that performance.


Why Have a System - Foundations
Add to Calendar 05/27/2016 10:00 am 05/27/2016 12:00 pm Why Have a System - Foundations Discover the power of Sandler’s comprehensive selling system and overlay it on your current sales approach. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
May 27th, 2016
10:00 am - 12:00 pm

Where:
6660 Doubletree Ave.
Columbus, OH 43229


Discover the power of Sandler’s comprehensive selling system and overlay it on your current sales approach.


The First, First Step in the Sub: Discomfort and Anti-Rapport - President's Club
Add to Calendar 05/31/2016 8:00 am 05/31/2016 9:30 am The First, First Step in the Sub: Discomfort and Anti-Rapport - President's Club The sales process doesn’t start with neutral rapport that we have to make it more positive. Rather, the sales process often begins with NEGATIVE rapport. And it’s our job to move it into the positive range and KEEP it moving in that direction throughout the sales process .In this session, you’ll learn new ways of building rapport THROUGHOUT the sales process, especially during the qualifying steps. The Ruby Group Training Center 3480 W Market St. Std. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 31st, 2016
8:00 am - 9:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Std. 102
Fairlawn, Ohio 44333


The sales process doesn’t start with neutral rapport that we have to make it more positive. Rather, the sales process often begins with NEGATIVE rapport. And it’s our job to move it into the positive range and KEEP it moving in that direction throughout the sales process .In this session, you’ll learn new ways of building rapport THROUGHOUT the sales process, especially during the qualifying steps.


Identifying Reasons for Doing Business (PAIN), Session A (continued) - Intermediate President's Club
Add to Calendar 05/31/2016 1:00 pm 05/31/2016 2:00 pm Identifying Reasons for Doing Business (PAIN), Session A (continued) - Intermediate President's Club Grab your President's Club binder and join us for our pain workshop where we will discuss how to use advanced questioning and listening skills to gain information about the prospect's reasons for doing business. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 31st, 2016
1:00 pm - 2:00 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Grab your President's Club binder and join us for our pain workshop where we will discuss how to use advanced questioning and listening skills to gain information about the prospect's reasons for doing business.