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The Ruby Group
Training & Event Calendar

Be the Best You Can Be ...

Discover our sales and training development calendar, your gateway to professional growth. Access the schedule with our online search tool or grab a copy of our 2024 2nd Quarter Training Catalog. Explore a diverse range of sales courses and workshops designed for emerging or veteran sales professionals and sales leaders.

For more info: 330-929-9449 • therubygroup@sandler.com

February 2019

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Event Listings for February 2019


No Guts, No Gain-The Building Blocks of Success
Add to Calendar 02/01/2019 8:00 am 02/01/2019 11:30 am No Guts, No Gain-The Building Blocks of Success The No Guts, No Gain! program lays the groundwork to planting your feet, and taking action. Sandler's hard-hitting program will ask you this important question: Are you content to remain an "also ran," or are you ready to raise your sights and become a serious competitor? The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
February 1st, 2019
8:00 am - 11:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


The No Guts, No Gain! program lays the groundwork to planting your feet, and taking action. Sandler's hard-hitting program will ask you this important question: Are you content to remain an "also ran," or are you ready to raise your sights and become a serious competitor?


President's Club-Magical Sandler Phrases
Add to Calendar 02/05/2019 8:00 am 02/05/2019 9:30 am President's Club-Magical Sandler Phrases Each part of the Sandler Selling System is designed with a particular outcome in mind. It works great, but there’s more. Join us for this interactive President’s Club to practice some magical phrases and work to increase the effectiveness of your sales call. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
February 5th, 2019
8:00 am - 9:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Each part of the Sandler Selling System is designed with a particular outcome in mind. It works great, but there’s more. Join us for this interactive President’s Club to practice some magical phrases and work to increase the effectiveness of your sales call.


Sales Mastery-Making the Prospecting Call
Add to Calendar 02/05/2019 10:00 am 02/05/2019 11:30 am Sales Mastery-Making the Prospecting Call Learn how to identify and comfortably connect with your ideal prospect in a meaningful manner, create a concise and relevant 30-second commercial, develop an engaging prospecting script and start by engaging with assistants and other gatekeepers. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
February 5th, 2019
10:00 am - 11:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Learn how to identify and comfortably connect with your ideal prospect in a meaningful manner, create a concise and relevant 30-second commercial, develop an engaging prospecting script and start by engaging with assistants and other gatekeepers.


President's Club-Magical Sandler Phrases
Add to Calendar 02/05/2019 12:00 pm 02/05/2019 1:30 pm President's Club-Magical Sandler Phrases Each part of the Sandler Selling System is designed with a particular outcome in mind. It works great, but there’s more. Join us for this interactive President’s Club to practice some magical phrases and work to increase the effectiveness of your sales call. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
February 5th, 2019
12:00 pm - 1:30 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Each part of the Sandler Selling System is designed with a particular outcome in mind. It works great, but there’s more. Join us for this interactive President’s Club to practice some magical phrases and work to increase the effectiveness of your sales call.


President's Club-What's All the Noise About?
Add to Calendar 02/08/2019 8:00 am 02/08/2019 9:30 am President's Club-What's All the Noise About? Let's be honest, how many of us really struggle with being a great listener? In this day and age of distraction, noise, and short attention span, are we really listening? Do you actively work on your listening skill? In this session, we will discuss the practical techniques to shut out all the noise, be present, and actively engage with our prospects and clients through the art and science of active listening. Warning: Be prepared to actively listen! 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
February 8th, 2019
8:00 am - 9:30 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


Let's be honest, how many of us really struggle with being a great listener? In this day and age of distraction, noise, and short attention span, are we really listening? Do you actively work on your listening skill? In this session, we will discuss the practical techniques to shut out all the noise, be present, and actively engage with our prospects and clients through the art and science of active listening. Warning: Be prepared to actively listen!


Sales Mastery-Decision
Add to Calendar 02/08/2019 10:00 am 02/08/2019 11:30 am Sales Mastery-Decision The objective of the Decision Step in the Sandler Selling System is to identify the prospect’s decision-making process. Understanding the process will ensure that you access the real decision makers and can successfully conclude your sale. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
February 8th, 2019
10:00 am - 11:30 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


The objective of the Decision Step in the Sandler Selling System is to identify the prospect’s decision-making process. Understanding the process will ensure that you access the real decision makers and can successfully conclude your sale.


President's Club-Overcoming Your Top 10 Wimp Junctions
Add to Calendar 02/12/2019 8:00 am 02/12/2019 9:30 am President's Club-Overcoming Your Top 10 Wimp Junctions Everyone has places in the sales cycle where they would rather stay in their comfort zone, different places for different people. Join us as we discuss the Top 10 Wimp Junctions we have seen clients struggle to overcome and what to do about it. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
February 12th, 2019
8:00 am - 9:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Everyone has places in the sales cycle where they would rather stay in their comfort zone, different places for different people. Join us as we discuss the Top 10 Wimp Junctions we have seen clients struggle to overcome and what to do about it.


Sales Mastery-Negative Reverse Selling
Add to Calendar 02/12/2019 10:00 am 02/12/2019 11:30 am Sales Mastery-Negative Reverse Selling Negative Reverse Selling is the strategy of exhibiting to your prospects a behavior opposite to what they have come to expect. In this session, you will learn how this strategy prevents you from looking and acting like the stereotypical salesperson, which in turn, gives you a slight edge over other salespeople and can mean the difference between closing the sale and not closing it. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
February 12th, 2019
10:00 am - 11:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Negative Reverse Selling is the strategy of exhibiting to your prospects a behavior opposite to what they have come to expect. In this session, you will learn how this strategy prevents you from looking and acting like the stereotypical salesperson, which in turn, gives you a slight edge over other salespeople and can mean the difference between closing the sale and not closing it.


President's Club-Overcoming Your Top 10 Wimp Junctions
Add to Calendar 02/12/2019 12:00 pm 02/12/2019 1:30 pm President's Club-Overcoming Your Top 10 Wimp Junctions Everyone has places in the sales cycle where they would rather stay in their comfort zone, different places for different people. Join us as we discuss the Top 10 Wimp Junctions we have seen clients struggle to overcome and what to do about it. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
February 12th, 2019
12:00 pm - 1:30 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Everyone has places in the sales cycle where they would rather stay in their comfort zone, different places for different people. Join us as we discuss the Top 10 Wimp Junctions we have seen clients struggle to overcome and what to do about it.


Why Have A System (Session #1 of our 2 Day Boot Camp)
Add to Calendar 02/13/2019 8:00 am 02/13/2019 10:00 am Why Have A System (Session #1 of our 2 Day Boot Camp) The selling process can be a challenging undertaking, especially when one does not fully understand the nature of the relationship between buyers and sellers. In this session, we will define this relationship. The purpose is to give you the advantage by recognizing what you control and how to leverage such control. Please note, this registration is for the complimentary "Why Have a System" workshop and does not include the full 2-day Boot Camp. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
February 13th, 2019
8:00 am - 10:00 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


The selling process can be a challenging undertaking, especially when one does not fully understand the nature of the relationship between buyers and sellers. In this session, we will define this relationship. The purpose is to give you the advantage by recognizing what you control and how to leverage such control.

Please note, this registration is for the complimentary "Why Have a System" workshop and does not include the full 2-day Boot Camp.


President's Club-Magical Sandler Phrases
Add to Calendar 02/15/2019 8:00 am 02/15/2019 9:30 am President's Club-Magical Sandler Phrases Each part of the Sandler Selling System is designed with a particular outcome in mind. It works great, but there’s more. Join us for this interactive President’s Club to practice some magical phrases and work to increase the effectiveness of your sales call. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
February 15th, 2019
8:00 am - 9:30 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


Each part of the Sandler Selling System is designed with a particular outcome in mind. It works great, but there’s more. Join us for this interactive President’s Club to practice some magical phrases and work to increase the effectiveness of your sales call.


Sales Mastery-Closing the Sale
Add to Calendar 02/15/2019 10:00 am 02/15/2019 11:30 am Sales Mastery-Closing the Sale The purpose of a presentation is to obtain a decision. The prospect’s commitment to making that decision must be obtained before you start your presentation. You will learn how to obtain that commitment, deliver a presentation consistent with the prospect’s priorities, obtain the buying decision and set the stage for additional business and referrals. You will understand how to close the sale and be aware of the potential roadblocks to achieving that objective. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
February 15th, 2019
10:00 am - 11:30 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


The purpose of a presentation is to obtain a decision. The prospect’s commitment to making that decision must be obtained before you start your presentation. You will learn how to obtain that commitment, deliver a presentation consistent with the prospect’s priorities, obtain the buying decision and set the stage for additional business and referrals. You will understand how to close the sale and be aware of the potential roadblocks to achieving that objective.


President's Club-What if…
Add to Calendar 02/19/2019 8:00 am 02/19/2019 9:30 am President's Club-What if… Join us for this President’s Club as we walk you through a dynamic discussion of looking at life through a different set a lenses. What If you weren't afraid of what people thought of you? What if you didn't have fear of rejection? What if you were totally committed to your goals? What if you weren't afraid of taking risks? What if you didn't hold off making decisions? We have created a life of limitations, not possibilities. Why live this way? Just think, what if? The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
February 19th, 2019
8:00 am - 9:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Join us for this President’s Club as we walk you through a dynamic discussion of looking at life through a different set a lenses. What If you weren't afraid of what people thought of you? What if you didn't have fear of rejection? What if you were totally committed to your goals? What if you weren't afraid of taking risks? What if you didn't hold off making decisions? We have created a life of limitations, not possibilities. Why live this way? Just think, what if?


Sales Mastery-Applying Transactional Analysis in Sales
Add to Calendar 02/19/2019 10:00 am 02/19/2019 11:30 am Sales Mastery-Applying Transactional Analysis in Sales In this session, you will learn about Transactional Analysis (TA), the theory of psychology on which the Sandler Selling System is based. You will discover how patterns of behavior influence people’s motivation and the ultimate buying decisions they make. You will learn about ego states, how they develop and how they affect your selling success. Also, you will determine which ego state is governing your behavior when dealing with prospects and whether that behavior is the most effective. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
February 19th, 2019
10:00 am - 11:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


In this session, you will learn about Transactional Analysis (TA), the theory of psychology on which the Sandler Selling System is based. You will discover how patterns of behavior influence people’s motivation and the ultimate buying decisions they make. You will learn about ego states, how they develop and how they affect your selling success. Also, you will determine which ego state is governing your behavior when dealing with prospects and whether that behavior is the most effective.


President's Club-What if...
Add to Calendar 02/19/2019 12:00 pm 02/19/2019 1:30 pm President's Club-What if... Join us for this President’s Club as we walk you through a dynamic discussion of looking at life through a different set a lenses. What If you weren't afraid of what people thought of you? What if you didn't have fear of rejection? What if you were totally committed to your goals? What if you weren't afraid of taking risks? What if you didn't hold off making decisions? We have created a life of limitations, not possibilities. Why live this way? Just think, what if? The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
February 19th, 2019
12:00 pm - 1:30 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Join us for this President’s Club as we walk you through a dynamic discussion of looking at life through a different set a lenses. What If you weren't afraid of what people thought of you? What if you didn't have fear of rejection? What if you were totally committed to your goals? What if you weren't afraid of taking risks? What if you didn't hold off making decisions? We have created a life of limitations, not possibilities. Why live this way? Just think, what if?


Digital Prospecting Webinar
Add to Calendar 02/20/2019 11:00 am 02/20/2019 12:00 pm Digital Prospecting Webinar This special presentation is for salespeople and leaders who are:
  • Concerned that their business development process is not working
  • Worried about dwindling market share and decreased number of leads
  • Upset about sales projections that are frequently missed Click here for more information Free Live Webcast via Zoom Webinar Register below for login link mcaruso@sandler.com MM/DD/YYYY
  • When:
    February 20th, 2019
    11:00 am - 12:00 pm

    Where:
    Free Live Webcast via Zoom Webinar
    Register below for login link


    This special presentation is for salespeople and leaders who are:

  • Concerned that their business development process is not working
  • Worried about dwindling market share and decreased number of leads
  • Upset about sales projections that are frequently missed

    Click here for more information


  • President's Club-World Class Strategies for Eliminating/Overcoming "TIO" …part 2 (Defense)
    Add to Calendar 02/22/2019 8:00 am 02/22/2019 9:30 am President's Club-World Class Strategies for Eliminating/Overcoming "TIO" …part 2 (Defense) Part 2 of 2. If you attended Part 1 – you learned how Sandler process, done correctly, can eliminate “TIO” (which stands for every version of “I want to Think It Over,” AKA… “Let me sleep on it,” - “I’ll get back to you,” - “Let me check my finances,” etc) If you’ve been in sales for more than thirty minutes, you’ve heard this from a buyer. Allowing a prospect or client to procrastinate after a sales proposal has been prepared, presented, and discussed is not doing anyone a favor. In fact, it is the No. 1 reason for failing to close a sale. In Part 2, you’ll learn what you can do when you find yourself in a defensive position, that is, where your Up Front allowed for a TIO outcome, or perhaps where you did not execute the Sandler 7 steps as well as you would have liked. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

    When:
    February 22nd, 2019
    8:00 am - 9:30 am

    Where:
    6660 Doubletree Ave. Columbus, OH 43229


    Part 2 of 2. If you attended Part 1 – you learned how Sandler process, done correctly, can eliminate “TIO” (which stands for every version of “I want to Think It Over,” AKA… “Let me sleep on it,” - “I’ll get back to you,” - “Let me check my finances,” etc) If you’ve been in sales for more than thirty minutes, you’ve heard this from a buyer. Allowing a prospect or client to procrastinate after a sales proposal has been prepared, presented, and discussed is not doing anyone a favor. In fact, it is the No. 1 reason for failing to close a sale. In Part 2, you’ll learn what you can do when you find yourself in a defensive position, that is, where your Up Front allowed for a TIO outcome, or perhaps where you did not execute the Sandler 7 steps as well as you would have liked.


    Sales Mastery-Improving your BAT
    Add to Calendar 02/22/2019 10:00 am 02/22/2019 11:30 am Sales Mastery-Improving your BAT In this session, you will learn how success is the convergence of three core elements: Attitude, Behavior, and Technique. You’ll also discover how long-term success is dependent on the inextricable connection between these elements. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

    When:
    February 22nd, 2019
    10:00 am - 11:30 am

    Where:
    6660 Doubletree Ave. Columbus, OH 43229


    In this session, you will learn how success is the convergence of three core elements: Attitude, Behavior, and Technique. You’ll also discover how long-term success is dependent on the inextricable connection between these elements.


    President's Club-The First Five Minutes of a Call
    Add to Calendar 02/26/2019 8:00 am 02/26/2019 9:30 am President's Club-The First Five Minutes of a Call The first five minutes of your sales call are the most important five minutes. If you start strong, you are much more likely to finish strong...and the opposite is true too. Start with clear guidelines and ground rules and you will finish with a clear outcome. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

    When:
    February 26th, 2019
    8:00 am - 9:30 am

    Where:
    The Ruby Group Training Center
    3480 W Market St. Ste. 102
    Fairlawn, Ohio 44333


    The first five minutes of your sales call are the most important five minutes. If you start strong, you are much more likely to finish strong...and the opposite is true too. Start with clear guidelines and ground rules and you will finish with a clear outcome.


    Sales Mastery-Setting Goals
    Add to Calendar 02/26/2019 10:00 am 02/26/2019 11:30 am Sales Mastery-Setting Goals Join us to identify your personal life goals, determine what you need to do to achieve those goals. Additionally, make a plan to track your progress and fine-tune the plan. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

    When:
    February 26th, 2019
    10:00 am - 11:30 am

    Where:
    The Ruby Group Training Center
    3480 W Market St. Ste. 102
    Fairlawn, Ohio 44333


    Join us to identify your personal life goals, determine what you need to do to achieve those goals. Additionally, make a plan to track your progress and fine-tune the plan.


    President's Club-The First Five Minutes of a Call
    Add to Calendar 02/26/2019 12:00 pm 02/26/2019 1:30 pm President's Club-The First Five Minutes of a Call The first five minutes of your sales call are the most important five minutes. If you start strong, you are much more likely to finish strong...and the opposite is true too. Start with clear guidelines and ground rules and you will finish with a clear outcome. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

    When:
    February 26th, 2019
    12:00 pm - 1:30 pm

    Where:
    The Ruby Group Training Center
    3480 W Market St. Ste. 102
    Fairlawn, Ohio 44333


    The first five minutes of your sales call are the most important five minutes. If you start strong, you are much more likely to finish strong...and the opposite is true too. Start with clear guidelines and ground rules and you will finish with a clear outcome.