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Sandler Training Calendar

August 2017
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Event Listings for August 2017


Sharpening Your Up-Front Contracts-Advanced Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 1st, 2017
8:00 am - 9:30 am

You know the core elements, you understand the human relations dynamics that are in play, so how come sometimes things still go sideways during the call, or worse, the next step leaves you not in control?
As with the rest of our Sandler processes, we need to make sure we are including the Sandler Rules that impact our execution. Rules like “No Buzz Words”. Is there one you use that backfires every time? Rules like “No Mutual Mystification” which is probably the most common violation that assures the up-front contract did nothing for us. So, join us for a discussion to help you to add some discipline to your process so your up-front contract becomes your greatest asset.

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Bonding and Rapport-Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 1st, 2017
10:30 am - 12:00 pm

Join us to learn how to connect meaningfully with your prospects, build rapport, avoid sending mixed messages, and ensure that you and your prospects are on the same page as you move through the development process.

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Breaking Through Your Comfort Zone-Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 1st, 2017
1:00 pm - 2:30 pm

David Sandler identified the connection between self-esteem and role performance. In this lesson, you will learn how your level of self-esteem creates a comfort zone of performance in your various roles. You will also learn how to break through your comfort zone and achieve greater levels of performance.

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Sharpening Your Up-Front Contracts-Advanced Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 1st, 2017
3:30 pm - 5:00 pm

You know the core elements, you understand the human relations dynamics that are in play, so how come sometimes things still go sideways during the call, or worse, the next step leaves you not in control?
As with the rest of our Sandler processes, we need to make sure we are including the Sandler Rules that impact our execution. Rules like “No Buzz Words”. Is there one you use that backfires every time? Rules like “No Mutual Mystification” which is probably the most common violation that assures the up-front contract did nothing for us. So, join us for a discussion to help you to add some discipline to your process so your up-front contract becomes your greatest asset.

Register for this Event


Negative Reverse Selling-Sales Mastery - Download event to Outlook

Location: 6660 Doubletree Ave. Columbus, OH 43229
August 4th, 2017
8:00 am - 9:30 am

Negative Reverse Selling is the strategy of exhibiting to your prospects a behavior opposite to what they have come to expect. In this session, you will learn how this strategy prevents you from looking and acting like the stereotypical salesperson, which in turn, gives you a slight edge over other salespeople and can mean the difference between closing the sale and not closing it.

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Motivation-Advanced Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 8th, 2017
8:00 am - 9:30 am

People are always looking for things to motivate and inspire them. In fact, self-help books often portray motivation as a static feature of our personality where we subconsciously compare efforts versus rewards to help motivate us. Come be part of this special workshop to learn more about the science behind motivation and how to gain more control over your motivation to drive you to higher levels of success.

Register for this Event


Up-Front Contracts-Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 8th, 2017
10:30 am - 12:00 pm

It’s difficult to achieve a win/win outcome unless all parties agree to the outcome they seek. That’s why up-front contracts are a strategic element of the Sandler selling system. In this lesson, we will take a closer look at the purpose and benefits of developing strong up-front contracts at various stages of the selling process.

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Creating a Prospecting Plan-Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 8th, 2017
1:00 pm - 2:30 pm

Join us to learn the importance of developing personal financial goals and the part they play in providing motivation and focus for prospecting goals. We will examine different prospecting methods and their effectiveness and use that information to determine the best mix for your individual situation. Finally, we will explore methods for tracking your activities and results so you can manage your behavior and remain on track to accomplish your goals.

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Motivation-Advanced Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 8th, 2017
3:30 pm - 5:00 pm

People are always looking for things to motivate and inspire them. In fact, self-help books often portray motivation as a static feature of our personality where we subconsciously compare efforts versus rewards to help motivate us. Come be part of this special workshop to learn more about the science behind motivation and how to gain more control over your motivation to drive you to higher levels of success.

Register for this Event


Sandler Judo-Sales Mastery - Download event to Outlook

Location: 6660 Doubletree Ave. Columbus, OH 43229
August 11th, 2017
8:00 am - 9:30 am


Going for the NO sounds great in the class room, but we really have to be committed to our success to follow through and use it. We will address two interconnected topics that when blended, make the negative reverse easy to use and help you learn a variety of ways to execute it like: the difference between a hard and soft negative reverse, a silent negative reverse, and more subtle ways to get the information you need. Negative reversing will require you to summon all your courage and commitment, and we will prove that you can do it and it’s worth the rewards.

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Foundations-Why Have a System - Download event to Outlook

Location: 6660 Doubletree Ave. Columbus, OH 43229
August 11th, 2017
10:00 am - 12:00 pm

Discover the power of Sandler’s comprehensive selling system and overlay it on your current sales approach.

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The Mindset Shift-How do subtle changes in your mindset determine your success in selling? -Advanced Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 15th, 2017
8:00 am - 9:30 am

This session is designed to demonstrate how mindset drives assumptions, and how these assumptions impact both behavior and sales techniques. We will examine how to change your mindset to more effectively execute the Sandler methodology throughout the sales process and ultimately increase your probability of success.

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Questioning Strategies-Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 15th, 2017
10:30 am - 12:00 pm

In this session, you will learn specific questioning strategies to decode prospects’ explanations, statements, and wishy-washy responses. You will learn how to clarify the prospect’s intentions and how to figure out if the prospect is objecting or just reporting. Additionally, we will discuss how to control the direction of the conversation and keep conversations focused and on topic.

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Making the Prospecting Call-Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 15th, 2017
1:00 pm - 2:30 pm

Learn how to identify and comfortably connect with your ideal prospect in a meaningful manner, create a concise and relevant 30-second commercial, develop an engaging prospecting script and start by engaging with assistants and other gatekeepers.

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The Mindset Shift – How do subtle changes in your mindset determine your success in selling?-Advanced Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 15th, 2017
3:30 pm - 5:00 pm

This session is designed to demonstrate how mindset drives assumptions, and how these assumptions impact both behavior and sales techniques. We will examine how to change your mindset to more effectively execute the Sandler methodology throughout the sales process and ultimately increase your probability of success.

Register for this Event


Applying Transactional Analysis in Sales-Sales Mastery - Download event to Outlook

Location: 6660 Doubletree Ave. Columbus, OH 43229
August 18th, 2017
8:00 am - 9:30 am

In this session, you will learn about Transactional Analysis (TA), the theory of psychology on which the Sandler Selling System is based. You will discover how patterns of behavior influence people’s motivation and the ultimate buying decisions they make. You will learn about ego states, how they develop and how they affect your selling success. Also, you will determine which ego state is governing your behavior when dealing with prospects and whether that behavior is the most effective.

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Foundations-The Importance of Bonding & Building Rapport - Download event to Outlook

Location: 6660 Doubletree Ave. Columbus, OH 43229
August 18th, 2017
10:00 am - 12:00 pm

Apply specific Sandler technologies to the art of establishing an emotional bond and positive rapport with prospects.

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Management-Effective Communication and Confrontation - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 21st, 2017
3:00 pm - 4:30 pm

During this session, we will learn that effective communication is a multi-step, closed-loop process. Each step has the potential to influence the message being communicated in a manner that may increase or decrease its clarity and ability to be readily understood.

We will look at the three components of communication-the words, the tonality, and the body language. Each component contributes in varying degrees to the total message. When all three are congruent, they unify and strengthen the message. When they are not, they weaken or blur the message which can give rise to misinterpretation and misunderstandings. Additionally, we will explore the channels through which messages can be transmitted, recognizing that some channels are more appropriate than others for certain types of communications.

Finally, we will address how confronting problems the Sandler Way maximizes results and minimizes guilt.

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Parenting and the Parent Ego State-Advanced Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 22nd, 2017
8:00 am - 9:30 am

You might "like your parents" but "are you like your parents?" You might be more like them than you think. And....it MIGHT affect your prospecting & selling behavior. In this session we will talk about winners and losers and what it takes to be a winner. Specifically we'll be discussing Parenting and The Parent Ego State. Put your "TA Hat" on and join us for this conversation.

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PAIN-Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 22nd, 2017
10:30 am - 12:00 pm

In this session, you will learn how to measure the quality of an opportunity (and ultimately decide whether or not to pursue it) based on the prospect’s need for your product or service. We call that need their “pain.”

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Negative Reverse Selling-Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 22nd, 2017
1:00 pm - 2:30 pm

Negative Reverse Selling is the strategy of exhibiting to your prospects a behavior opposite to what they have come to expect. In this session, you will learn how this strategy prevents you from looking and acting like the stereotypical salesperson, which in turn, gives you a slight edge over other salespeople and can mean the difference between closing the sale and not closing it.

Register for this Event


Parenting and the Parent Ego State-Advanced Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 22nd, 2017
3:30 pm - 5:00 pm

You might "like your parents" but "are you like your parents?" You might be more like them than you think. And....it MIGHT affect your prospecting & selling behavior. In this session we will talk about winners and losers and what it takes to be a winner. Specifically we'll be discussing Parenting and The Parent Ego State. Put your "TA Hat" on and join us for this conversation.

Register for this Event


Linked in Levers-Sales Mastery - Download event to Outlook

Location: 6660 Doubletree Ave. Columbus, OH 43229
August 25th, 2017
8:00 am - 9:30 am

When it comes to the most valuable information for enterprise campaigns, LinkedIn simply cannot be matched as a source. It has become the “gold standard” in recent years and must now be considered a mandatory vehicle for account research. A working knowledge of LinkedIn is no longer a “nice-to-have,” but a “must-have.” In today’s market, knowledge really is power- for those who learned to leverage the information available via Linkedin. Come join us to start improving your knowledge.

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Foundations-Elements and Terms of an Up-Front Contract - Download event to Outlook

Location: 6660 Doubletree Ave. Columbus, OH 43229
August 25th, 2017
10:00 am - 12:00 pm

Take control of the sales process by applying this powerful technique to propel the sales effort forward.

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Fast Sales Success-Advanced Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 29th, 2017
8:00 am - 9:30 am

David Sandler provided us with a phenomenal Selling System that should propel Sales Professionals to greater success. However, why do many salespeople struggle with achieving the success that they deserve? Come join us as we break down some simple, yet critical, steps to drive your personal sales success forward faster, quicker and to be stronger with your Vision to Success. Come align your Sandler Selling System with your personal Vision to Success and some simple steps to take to get you there.

Register for this Event


Budget-Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 29th, 2017
10:30 am - 12:00 pm

Join us to understand the underlying reasons why some salespeople are uncomfortable discussing money matters. After this session, you will know how to uncover a prospect’s budget expectations and limitations. You will learn how to use special questioning techniques to uncover the prospect’s budget that’s available to invest in their product or service.

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Applying Transactional Analysis in Sales-Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 29th, 2017
1:00 pm - 2:30 pm

TBA

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Fast Sales Success-Advanced Sales Mastery - Download event to Outlook

Location: The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
August 29th, 2017
3:30 pm - 5:00 pm

David Sandler provided us with a phenomenal Selling System that should propel Sales Professionals to greater success. However, why do many salespeople struggle with achieving the success that they deserve? Come join us as we break down some simple, yet critical, steps to drive your personal sales success forward faster, quicker and to be stronger with your Vision to Success. Come align your Sandler Selling System with your personal Vision to Success and some simple steps to take to get you there.

Register for this Event